Vocabulary for Sentiment Analysis towards Brands (SAB vocabulary)

IRI:
http://sabcorpus.linkeddata.es/vocab
Authors:
María Navas-Loro
Víctor Rodríguez-Doncel
Other visualisation:
Ontology source

Abstract

This vocabulary has been created to annotate the SAB corpus

Table of Content

  1. Classes
  2. Object Properties
  3. Named Individuals
  4. Annotation Properties
  5. Namespace Declarations

Classes

marketing mix categoryc back to ToC or Class ToC

IRI: http://sabcorpus.linkeddata.es/vocab#MarketingMixCategory

has super-classes
category for brandsc
has members
placeni, priceni, productni, promotionni

meaningful brands categoryc back to ToC or Class ToC

IRI: http://sabcorpus.linkeddata.es/vocab#MeaningfulBrandsCategory

has super-classes
category for brandsc
has members
collective wellbeingni, marketplaceni, personal wellbeingni

purchase funnel categoryc back to ToC or Class ToC

IRI: http://sabcorpus.linkeddata.es/vocab#PurchaseFunnelCategory

has super-classes
category for brandsc
has members
awarenessni, evaluationni, postpurchaseni, purchaseni, reviewni

sentiment analysis categoryc back to ToC or Class ToC

IRI: http://sabcorpus.linkeddata.es/vocab#SentimentAnalysisCategory

has super-classes
category for brandsc
has members
dissatisfactionni, fearni, happinessni, hateni, loveni, sadnessni, satisfactionni, trustni

Object Properties

has categoryop back to ToC or Object Property ToC

IRI: http://sabcorpus.linkeddata.es/vocab#hasCategory

has range
category for brandsc

Named Individuals

awarenessni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#awareness

the user writes about the ad campaign of a brand

belongs to
purchase funnel categoryc

collective wellbeingni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#collectiveWellbeing

the role brands play in communities

belongs to
meaningful brands categoryc

dissatisfactionni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#dissatisfaction

dissatisfaction

belongs to
sentiment analysis categoryc

evaluationni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#evaluation

the user is comparing brands or considering a purchase

belongs to
purchase funnel categoryc

fearni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#fear

fear

belongs to
sentiment analysis categoryc

happinessni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#happiness

happiness

belongs to
sentiment analysis categoryc

hateni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#hate

hate

belongs to
sentiment analysis categoryc

loveni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#love

love

belongs to
sentiment analysis categoryc

marketplaceni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#marketplace

marketplace

belongs to
meaningful brands categoryc

personal wellbeingni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#personalWellbeing

self-esteem, healthy lifestyles, fitness or happiness

belongs to
meaningful brands categoryc

placeni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#place

point of sale and customer service

belongs to
marketing mix categoryc

postpurchaseni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#postpurchase

there is evidence that the user has bought the product

belongs to
purchase funnel categoryc

priceni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#price

price

belongs to
marketing mix categoryc

productni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#product

quality, design, guarantee

belongs to
marketing mix categoryc

promotionni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#promotion

affiliate marketing, sponsorship and advertising

belongs to
marketing mix categoryc

purchaseni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#purchase

the user is purchasing a product or waiting for its arrival

belongs to
purchase funnel categoryc

reviewni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#review

an opinion on the product is given

belongs to
purchase funnel categoryc

sadnessni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#sadness

sadness

belongs to
sentiment analysis categoryc

satisfactionni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#satisfaction

satisfaction

belongs to
sentiment analysis categoryc

trustni back to ToC or Named Individual ToC

IRI: http://sabcorpus.linkeddata.es/vocab#trust

trust

belongs to
sentiment analysis categoryc

Annotation Properties

creatorap back to ToC or Annotation Property ToC

IRI: http://purl.org/dc/terms/creator

licenseap back to ToC or Annotation Property ToC

IRI: http://purl.org/dc/terms/license

Namespace Declarations back to ToC

default namespace
http://sabcorpus.linkeddata.es/vocab#
dct
http://purl.org/dc/terms/
owl
http://www.w3.org/2002/07/owl#
rdf
http://www.w3.org/1999/02/22-rdf-syntax-ns#
rdfs
http://www.w3.org/2000/01/rdf-schema#
sabcorpus-linkeddata-es
http://sabcorpus.linkeddata.es/
xsd
http://www.w3.org/2001/XMLSchema#

This HTML document was obtained by processing the OWL ontology source code through LODE, Live OWL Documentation Environment, developed by Silvio Peroni.