This vocabulary has been created to annotate the SAB corpus
IRI: http://sabcorpus.linkeddata.es/vocab#MarketingMixCategory
IRI: http://sabcorpus.linkeddata.es/vocab#MeaningfulBrandsCategory
IRI: http://sabcorpus.linkeddata.es/vocab#PurchaseFunnelCategory
IRI: http://sabcorpus.linkeddata.es/vocab#SentimentAnalysisCategory
IRI: http://sabcorpus.linkeddata.es/vocab#hasCategory
IRI: http://sabcorpus.linkeddata.es/vocab#awareness
IRI: http://sabcorpus.linkeddata.es/vocab#collectiveWellbeing
the role brands play in communities
IRI: http://sabcorpus.linkeddata.es/vocab#dissatisfaction
dissatisfaction
IRI: http://sabcorpus.linkeddata.es/vocab#evaluation
the user is comparing brands or considering a purchase
IRI: http://sabcorpus.linkeddata.es/vocab#fear
fear
IRI: http://sabcorpus.linkeddata.es/vocab#happiness
happiness
IRI: http://sabcorpus.linkeddata.es/vocab#hate
hate
IRI: http://sabcorpus.linkeddata.es/vocab#love
love
IRI: http://sabcorpus.linkeddata.es/vocab#marketplace
marketplace
IRI: http://sabcorpus.linkeddata.es/vocab#personalWellbeing
self-esteem, healthy lifestyles, fitness or happiness
IRI: http://sabcorpus.linkeddata.es/vocab#place
point of sale and customer service
IRI: http://sabcorpus.linkeddata.es/vocab#postpurchase
there is evidence that the user has bought the product
IRI: http://sabcorpus.linkeddata.es/vocab#price
price
IRI: http://sabcorpus.linkeddata.es/vocab#product
quality, design, guarantee
IRI: http://sabcorpus.linkeddata.es/vocab#promotion
affiliate marketing, sponsorship and advertising
IRI: http://sabcorpus.linkeddata.es/vocab#purchase
the user is purchasing a product or waiting for its arrival
IRI: http://sabcorpus.linkeddata.es/vocab#review
an opinion on the product is given
IRI: http://sabcorpus.linkeddata.es/vocab#sadness
sadness
IRI: http://sabcorpus.linkeddata.es/vocab#satisfaction
satisfaction
IRI: http://sabcorpus.linkeddata.es/vocab#trust
trust
This HTML document was obtained by processing the OWL ontology source code through LODE, Live OWL Documentation Environment, developed by Silvio Peroni.
the user writes about the ad campaign of a brand